The Importance Of Privacy In Digital Era

In today’s technological world internet has become an important part of our lives in which the topic of privacy should be more relevant than ever. In today’s digital world, our personal information is always being gathered, saved and studied from social media sites to online shopping and digital messages. As technology progresses, the threats to our privacy increase. In this blog, we will look at why privacy is important in the digital age and learn how to keep our online information safe and secure.

Importance of Privacy:

Privacy is a basic right that is essential for our freedom and dignity. It lets us control our personal information and keep parts of our lives private from unwanted people. In the online world, privacy is vital because it keeps us safe from identity theft, cyber-attacks and spying by unauthorised individuals. Online platforms collect vast amounts of data from users. Without privacy measures, this data can be exploited for commercial purposes, potentially leading to intrusive targeted advertising or the sale of personal information to third parties.

Challenges to privacy in Digital World:

As we known that social media platforms of different brands collect customers data for their CRM operations and target audience, these often creates privacy breaches and misuse of data. These type of data is collected by Websites, advertisers and social media platforms extensively collect user data through cookies and tracking technologies creating detailed profiles of online behaviour and interests. Moreover, Online browsing also leads to data breaches such as users’ personal information may be shared with third-party entities without their explicit consent, leading to potential misuse. Furthermore, connection through public wifi networks are often unsecured and they are not protected with strong security measures. This means that when you use these networks, it’s easier for bad people to secretly listen to your online activities and steal your personal information like passwords or credit card numbers.